PodHub ServicesAI and Circular Creativity: Turning Waste Into Opportunity with Jo Kotas
What if what we call “waste” is just value we haven’t learned to see yet? In AIBiz, hosted by Archita, this episode explores how technology can help us rethink consumption, creativity, and responsibility.
This conversation is for creators, founders, and conscious builders who want to do meaningful work without contributing to unnecessary waste. Jo Kotas shares how AI can support circular systems—not as a magic fix, but as a tool to make better decisions faster and more accessible.
About the Guest:
Jo Kotas is the co-founder of a circular marketplace for creative industries. Her work focuses on reducing waste by enabling reuse of sets, props, and materials across creative sectors.
Episode Chapters:
00:00 Opening: Rethinking waste and creativity
01:20 Jo’s journey from industry norms to disruption
04:10 The problem with creative waste
07:00 Building a circular marketplace
10:30 AI’s real role in circularity
14:20 Sustainability vs AI trade-offs
17:00 Small actions, big collective impact
Key Takeaways:
- Circularity begins with awareness, not technology
- AI works best as an enabler, not a solution
- Speed and convenience drive sustainable adoption
- Reuse can unlock both creative and business value
- Small actions, repeated collectively, create real change
How to Connect With the Guest:
Website: https://usedcreative.com/
Instagram, LinkedIn, Facebook: @usedcreative
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